Case Studies
Goal: To Increase awareness organically through TikTok and keep the existing audience engaged on Facebook.
Steps to success: Update their imagery > Create a TikTok account > Consistent Posting across social media platforms.
Be Blessed BBQ is a family own business in Nacogdoches, Texas that opened in 2020. They owned three food trucks, and a restaurant in Crockett, Texas, and will be expanding their business in the near future. They have been voted best food truck, best ribs, and best cater in 2021 & 2022. With their busy schedule, they no longer had time to upkeep their social media platforms and knew they need to entrust this task with a professional who could not only keep up their presence but grow it as well. From Bland to Grand has worked with this business managing their social platforms since January 2021.
Be Blessed BBQ
1,886% increase in page reach
459% increase page visits
1,059% increase of new fans
Over 4 million views
Over 6 million profile visits
32,600 new fans
Goal: As a new business, their ultimate goal was to gain brand awareness and a loyal customer base.
Steps to success: Start their social media platforms > Capture custom imagery/videos of their food items > Consistent Posting across social media platforms > Create a brand authority and story for their audience
Waffles With A Twist is a family-owned business that started in August 2021. Sonya the owner, knew that in order to create a strong brand presence locally and nationally she need an experienced social media marketer. She contacted From Bland To Grand before her business started to get help with the creation of her brand. Since then, she has been able to create a large community on TikTok and Facebook. Through her social platforms, she had been able to get several catering and event jobs. She has been featured on Buzzfeed Food and local radio stations. With the help of From Bland To Grand, she grew her business into a strong brand that relates and tells a story to her target audience.
Waffles With A Twist
In a year we gained 74.4k new fans
Over 10 million views
Over 14 million profile visits
An average monthly reach of 613k
An average of 29.3k accounts engaged per month
An average of 841,770 impressions per month
In a year we gained 5,791 new fans
An average monthly page reach of 256.7k
An average monthly page visits 47.7k
HT Millard
Goal: As an author, Henry knew he need exposure through social media to spread awareness of his book.His was to increase his engagement and reach in three months.
Steps to success: Start their social media platforms > Create a video content strategy > Capture custom videos > Consistent Posting across social media platforms > Create a brand authority and tell his story
Henry Taylor Millard is an author and speaker. He contacted From Bland To Grand to request help in increasing his reach and awareness of his book through social media. He had a budget for a three-month plan and wanted to reach as many possible people. We started to brainstorm ideas on how to portray him on social media and created a strategy that would perform. He was able to create a community of people who are interested in his advice and books. Now, he has platforms with ideal customers to target for book sales.
In three months we gained 14.7k new fans
Over 1 million views
Over 600k profile visits
In three months he gained 3,423 new fans
An average of 31.5k accounts engaged per
An average of 735,430 impressions
